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Harvey Nichols, being world famous for their innovative window displays launching a campaign at their new store in Dubai, Mall of the Emirates May 2006. The client brief was to gain the attention of by-passers within the mall to stop when walking past 1 of the 6 large display windows in multiple stories. The concept was to let a large wild cat on the loose feasting on birds in a New York style back alley. MultiSell along with XM Labs conceptualized the entire 30 days display by including motion sensor shadow projection, animations of a puma shadow, open iron cages with feathers spread all over in a "brick" back drop across 6 different windows within the mall. This was a turnkey delivery integrating technology, content, design and build of the physical spaces.http://www.ameinfo.com/87651.htmlThe systems are available from MultiSell for temporary rentals in all Middle East countries including installation, on-site support, creative content and games development along with all peripheral equipments needed such as screens, trusses and projectors. The Projector ANSI Lumens (power) is subject to ambient lighting conditions within the premises. MultiSell has so far deployed more than 300 interactive installations in the Middle East being the first and leading regional out-of-home interactive media provider since 2003.MultiSell has active partners from Europe and Middle East. We are incorporated in Dubai Airport Free Zone (DAFZA) in Dubai, United Arab Emirates. From our regional HQ we target the entire MENA region with a clear focus on GCC i.e Kuwait, Saudi, UAE, Qatar, Omanalong with Levant, Egypt, India, Pakistan, Iran and North Africa. We are focusing on high quality display solutions that can be interactive/non-interactive, multi-touch, holographic displays for POS, AD and STAGE as well as hardware and software solutions for high-end media demands. Lately, MultiSell has provided special projects offering turnkey solutions including interior design, content development and an array of interactive technologies as integral parts of MultiSpace Surface Systems. Our engineers, programmers and support technicians are recruited from A/V hardware and software OEM's with experience from USA, Australia, UK, Germany, Scandinavia, India, Philippines, Iran and the Middle East such as Saudi Arabia & UAE. MultiSell is focused on cutting-edge media technology. For additional information please contact MultiSell Technology (Media Hardware & Software), MultiSell Invent (Special Projects such as Museums, Science Centres, Showrooms and Exhibition) or BrandPlay (Digital Advertising Network) at:David Holm-Glad P.O Box 54540 Dubai Airport Free Zone T +9714 2995790 F +9714 2995791david@multisell.net (MultiSell Invent)david@multisell.ae (MultiSell Technology)david@brandplay.ae (BrandPlay)www.multisell.net

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